In 1947 the company moved into the plastics, as that it was cheaper and quicker to make. Creating over 200 different plastic and wooden toys. In 1949, these included plastic interlocking bricks were introduced as "Automatic Binding Bricks". Later became known as the "LEGO Bricks" in 1953.
These bricks are far from the bricks we know and love today, but in 1954, Ole Kirk's son, Godtfred, had an addition of doors and windows, LEGO Bricks almost became limitless in creative building possibilities.
In 1960, Godtfred decided to stop the wooden toy production after a fire in a warehouse, which destroyed much of the remaining stock. Now mainly looking at the plastic brick and the huge potential they had in future years. Now the company had comprised over than 400 employees and poised to enter the US, Canada and Italy.
Within a few years, it spread to other countries. By 1966, the toys were in 42 countries. Within this year the first LEGO electric train was introduced, running on a motor with four and half volts.
By the 70s LEGO produced many different themed sets, from spaceships to Castles, many of them had been incorporated with motors, magnet and sensors. In 1977, LEGO DUPLO - larger bricks for younger children, which was followed by miniature figurines (Minifigs) the next year. These are very recognizable from the minifigs that we see today in sets and in the LEGO landscapes.
LEGO 6703 Space Minifigures
from the 1988.
Over years to come many new LEGOLAND Parks put up around the globe and the ideas for LEGO set and models still keep coming.
The LEGO flames has not died down, even today they have a huge fan base and still growing. Using new ideas to keep everyone of every gender and age enjoying the LEGO spirit.